Аннотация: (English) This article explores the historical development of nail care practices as a cultural and social phenomenon. It analyzes the transformation of manicure and pedicure traditions from ancient civilizations to the digital age, focusing on the relationship between technological innovation and changing aesthetic ideals. Particular attention is paid to contemporary trends, including eco-friendly materials, personalized care, and digital technologies in the nail industry. The study draws on archaeological data, historical sources, and current market research, offering a comprehensive view of the evolution of nail care.