Аннотация: (English) Key feature prioritization methods (ICE, RICE, WSJF, MoSCoW) are analyzed in the context of startups. Based on a practical case study, it is demonstrated how the choice of a framework influences product strategy. A significant discrepancy is identified between theoretical models and the actual implementation order, which is driven by business needs. It is substantiated that frameworks serve as decision-support tools, and their selection should align with the company's stage of development.