О журнале

Аннотация: (English) The article explores the development of social entrepreneurship within the fitness industry, highlighting its significance in promoting public health and encouraging an active lifestyle. Attention is given to innovative business models that integrate commercial objectives with social goals, such as supporting vulnerable groups, facilitating rehabilitation, and preventing disease. Successful instances of social fitness initiatives are analyzed, along with the challenges and prospects for their long-term sustainability. The article encourages a deeper understanding of the importance of social entrepreneurship as a significant instrument for social impact in the realm of health and wellness.

Аннотация: (English) Energy modernization of objects with historical and cultural value represents one of the most complex and multifaceted challenges in the fields of construction and restoration research. It lies at the intersection of two of modern society’s priority directions — preserving the authenticity of monuments and achieving ambitious goals for reducing carbon footprint and enhancing buildings’ energy efficiency. Within the framework of this study, the aim is to identify existing challenges and pathways for integrating energy-efficient solutions in the modernization of historical buildings. The methodological foundation was a comprehensive systems analysis of specialized publications addressing methods for evaluating and implementing energy-saving technologies in historical buildings, as well as a synthesis of contemporary approaches in non-destructive testing, the application of digital building information models (HBIM), and life-cycle cost assessment (LCCA). The findings obtained and the described decision-making framework are of interest to design engineers, restoration architects, heritage protection authorities, and government institutions involved in the preparation and implementation of historical renovation programs. They make it possible to devise a balanced approach whereby sustainable development requirements harmoniously coincide with the objectives of cultural heritage conservation.

Аннотация: (English) This paper analyzes the phenomenon of clean beauty and its impact on the consumer behavior of women over 35 years of age. The relevance of the study is justified by the rapid growth of the clean cosmetics segment in the market and the shift of mature consumers’ value orientations toward conscious consumption and holistic healthcare. The aim of the research is to identify and analyze the main catalysts shaping the purchasing patterns of women aged 35+, and to substantiate a synergistic model that combines external cosmetic practices with internal nutraceutical interventions. The methodology includes a systematic analysis of specialized scientific publications on consumer behavior, dermatocosmetology, and functional nutrition science, as well as the processing of empirical data obtained in the course of practical nutritional work. The results indicate that for the target group clean beauty is not merely a marketing category but responds to the demand for safety, proven efficacy, and a harmonious unity of external appearance and health status. A conceptual model is described, demonstrating that maximum fulfillment of the audience’s needs is achieved by integrating clean cosmetics with personalized nutraceutical programs aimed at correcting metabolic and hormonal imbalances. The scientific novelty of the study lies in the conceptualization of the clean beauty trend as an entry point into a comprehensive health management system for women of mature age. The practical significance of the results lies in their applicability for cosmetic brand marketers, preventive medicine specialists, nutritionists, and cosmetologists.

Аннотация: (English) A web developer's corporate identity is a multi-level strategic asset that integrates visual, functional and emotional components. It strengthens market position, increases trust, facilitates targeted communication and forms a long-term reputation in the rapidly changing digital world.