О журнале

Аннотация: (English) In the context of the rapid globalization of the world economy, effective brand management across multiple continents is becoming a critical success factor for international corporations. Modern companies are faced with the need for a profound transformation of their management models when entering such complex and diverse markets as the USA, Asia and Europe, each of which has unique cultural, legal and economic features. This article provides a comprehensive analysis of key strategies for adapting brands to various regional conditions, considers modern approaches to cross-cultural marketing and global brand management. Particular attention is paid to a comparative analysis of consumer behavior, regulatory requirements and competitive landscapes in each region. Based on current data for the period 2018–2022, analytical graphs are presented that clearly demonstrate the dynamics of the implementation of international brands in different parts of the world. The results of the study will be especially useful for top managers of international companies, marketers and strategists involved in the development and implementation of global expansion strategies in conditions of high market uncertainty.

Аннотация: (English) Objective: To explore key methods for developing grip strength in wrestlers, compare their effectiveness, and offer recommendations for integration into the training process. Methods: Review of scientific literature, observation of practical applications in wrestling training, and testing the effectiveness of methods (dynamometry, hold duration, and forearm fatigue resistance tests). Results: The most effective exercises for developing both isometric and dynamic grip strength were identified. It was found that combining specific grip-focused movements with functional wrestling-based drills improved performance by 17–25% compared to traditional forearm isolation training. Conclusion: Targeted grip strength development enhances wrestling technique effectiveness, reduces injury risk, and improves endurance during bouts.

Аннотация: (English) The article discusses the theoretical foundations and practical application of fiber-optic sensors (FOS) for detecting gas leaks and monitoring temperatures at industrial facilities. A comprehensive analysis of the operating principles of FOS, their classification, signal modulation methods, and distributed sensing is carried out. Particular attention is paid to their application in aggressive environments, including in the oil and gas, chemical, and energy industries. The advantages and limitations of the technology are presented, as well as the prospects for its development within the framework of industrial digitalization and the implementation of IoT solutions. Directions for further research, including intelligent signal analysis, increased selectivity, and standardization of application are considered separately.

Аннотация: (English) Modern intelligent multidisciplinary digital technologies, incorporating elements of artificial intelligence and artificial neural networks, generate numerous complex psychological nuances and product marketing aspects during their development, especially when interacting with TRIZ and ARIZ. The emergence of information technologies and the drastic reduction of the time cycle required to transform an inventive idea into a real, market-demanded, and viable product, along with the increasing complexity of the technical and technological components of new products—which proportionally raises the cost of prototype manufacturing and testing—necessitate a fundamentally new approach to creating technical solutions. These solutions may include auxiliary innovative functions, often non-obvious at first glance. Several fundamental directions have a decisive influence on the fate of new ideas under today's conditions. Taking these into account can ensure a high level of commercial success; conversely, ignoring them may permanently close the path to commercialization of the idea in any form.