О журнале

Аннотация: (English) Modern intelligent multidisciplinary digital technologies, incorporating elements of artificial intelligence and artificial neural networks, generate numerous complex psychological nuances and product marketing aspects during their development, especially when interacting with TRIZ and ARIZ. The emergence of information technologies and the drastic reduction of the time cycle required to transform an inventive idea into a real, market-demanded, and viable product, along with the increasing complexity of the technical and technological components of new products—which proportionally raises the cost of prototype manufacturing and testing—necessitate a fundamentally new approach to creating technical solutions. These solutions may include auxiliary innovative functions, often non-obvious at first glance. Several fundamental directions have a decisive influence on the fate of new ideas under today's conditions. Taking these into account can ensure a high level of commercial success; conversely, ignoring them may permanently close the path to commercialization of the idea in any form.

Аннотация: (English) A real-time active online monitoring system for leather manufacturing processes is presented, fully tailored to the specific requirements of the leather industry. The system employs contactless resonance sensors as a key component, integrated across all stages of hide processing—from soaking (used to remove preservatives, dirt, and blood), liming, hair removal, and deliming to tanning (including vegetable tanning), dyeing, fatliquoring, drying, and finishing. The importance of continuous parameter monitoring in the "dead zones" of technological tanks is highlighted, along with the design of the sensor module (a sleeve with a solenoid coil) and its manufacturing methods, including the application of RITM technologies. The paper outlines approaches to integrating the sensors into the production line and discusses the anticipated benefits: improved uniformity of hide processing and final leather quality, reduced defect rates through timely detection of deviations, and automatic real-time adjustment of processing modes according to raw material properties.

Аннотация: (English) This scientific article provides a comprehensive analysis of environmental issues related to the disposal of nail industry waste, including varnishes, gels, acrylics, coating removers and other related materials. Particular attention is paid to the study of the chemical composition of this waste and its potential impact on various components of the environment - soil, water resources and atmospheric air. The work examines in detail the methods of processing and disposal of these materials existing in world practice, and also critically analyzes their effectiveness and environmental safety. Based on the conducted research, the authors offer a set of practical recommendations aimed at minimizing the negative impact of nail service waste on ecosystems. The article also contains an analysis of the current state of legal regulation in this area in various countries and promising areas for its improvement.

Аннотация: (English) This article examines the stages of communication strategy development and the types of modern streaming services. It provides brief characteristics of each format and outlines the advantages of engaging consumers through video content. The aim of this study is to explore the process of integrating streaming platforms into a company’s communication strategy and to assess their effectiveness. The research discusses key phases in building a communication strategy and classifies different types of streaming services. It includes performance statistics of streaming tools in a business context and describes the stages of their implementation within strategic communication. The findings highlight the importance of aligning content tone and platform choice with audience expectations. The study also emphasizes the promise of this direction and the need to consider the experience of similar companies in the same field. It identifies a direct link between ongoing performance monitoring and the achievement of core business objectives. The relevance of the study stems from the rising popularity of streaming platforms and increasing competition among businesses for user attention. This article may be of interest to entrepreneurs and marketers designing promotional strategies for their companies, products, and services in today’s digital environment.