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Annotation: This article examines the stages of communication strategy development and the types of modern streaming services. It provides brief characteristics of each format and outlines the advantages of engaging consumers through video content. The aim of this study is to explore the process of integrating streaming platforms into a company’s communication strategy and to assess their effectiveness. The research discusses key phases in building a communication strategy and classifies different types of streaming services. It includes performance statistics of streaming tools in a business context and describes the stages of their implementation within strategic communication. The findings highlight the importance of aligning content tone and platform choice with audience expectations. The study also emphasizes the promise of this direction and the need to consider the experience of similar companies in the same field. It identifies a direct link between ongoing performance monitoring and the achievement of core business objectives. The relevance of the study stems from the rising popularity of streaming platforms and increasing competition among businesses for user attention. This article may be of interest to entrepreneurs and marketers designing promotional strategies for their companies, products, and services in today’s digital environment.