Rubric: Социальные коммуникации

Медіаконтент: сутність та види

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Bibliographic description of the article for the citation:

. Медіаконтент: сутність та види//Science online: International Scientific e-zine - 2021. - №11. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2021/11/19-4/

Annotation: (Українська) Стаття присвячена вивченню терміну «медіаконтент». У статті розглянуто форми медіаконтенту, запропоновано їх визначення та наведено приклади. Окрема увага приділена складовим медіаконтенту в рамках підтримки діяльності Міністерства Оборони України та Збройних Сил України.

Ефективність корпоративних медіа в системі соціальних комунікацій

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Bibliographic description of the article for the citation:

. Ефективність корпоративних медіа в системі соціальних комунікацій//Science online: International Scientific e-zine - 2021. - №11. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2021/11/17-6/

Annotation: The article is devoted to the evaluation of the effectiveness of corporate media, which is an important element of the organization of corporate publications. It helps to manage the development of corporate media, provides an opportunity to timely adjust, make changes in its work. According to corporate media researchers, the most suitable for measuring the effectiveness of the impact of in-house publications are sociological methods, including questionnaires, focus group interviews, etc. The method of rapid assessment of the effectiveness of the use of the media potential of the corporate publication allows you to save time, money for research, and to assess the strength of their own specialists from the company's staff.

Специфіка поняття «корпоративні медіа»

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Bibliographic description of the article for the citation:

. Специфіка поняття «корпоративні медіа»//Science online: International Scientific e-zine - 2021. - №10. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2021/10/05-4/

Annotation: The article is assigned to the end of the main scientific approaches to the term “corporate media”. For the understanding, the term "corporation" is given. Oscillations of the company are not just organizing because they are essentially commercial goals, corporate ZMI can include mass information and non-affiliate organizations. For media companies, the most valuable tool of corporate communication. The functions of the mass information of organizations are not surrounded by advertising and PR, the smell is also a source of new and innovative functions, as well as creative self-realization of sportsmen and clients of companies. The great versatility of the functions of corporate media, the greater the number of previous ones, who are close to journalism, low PR.

The influence of the media on a person’s political orientation

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Bibliographic description of the article for the citation:

. The influence of the media on a person’s political orientation//Science online: International Scientific e-zine - 2020. - №12. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2020/12/vliyanie-media-na-politicheskuyu-orientatsiyu-cheloveka/

Annotation: The article examines the media's ability to influence the process of shaping political culture in society. The models of the press and the functions of the media in political life in general are considered.

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