Rubric: Социальные коммуникации

Specificity of writing PR – texts in the sports communication field

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. Specificity of writing PR – texts in the sports communication field//Science online: International Scientific e-zine - 2020. - №3. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2020/3/spetsifika-napisannya-pr-tekstiv-v-galuzi-sportivnoyi-komunikatsiyi/

Annotation: The article deals with the problem of using PR texts in sports communication. The article is devoted to the study of the features of instruments of influence on consumers of sports goods and services. The author analyzed the specificity of writing PR texts in the field of sports communication and features of sports PR, mass communication for the promotion of sports goods and services, and features of genres of PR texts. The genre specificity of PR texts in the field of sports communications is considered and described. The object of the research is PR - texts of sports topics in the professional activity of a specialist in social communications. The classification of PR texts is considered, the concept of PR text is defined based on the work of many researchers in the field of social communication.

What lies underneath a political speech?: linguistic discourse features in inauguration speech of Donald Trump

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. What lies underneath a political speech?: linguistic discourse features in inauguration speech of Donald Trump//Science online: International Scientific e-zine - 2019. - №6. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2019/6/what-lies-underneath-a-political-speech-linguistic-discourse-features-in-inauguration-speech-of-donald-trump/

Annotation: The research is dedicated to the topic of political speeches and their linguistic features. The article presents the description of the theoretical foundations of the political discourse and linguistic analysis of Donald Trump’s inauguration speech.

News genre as an individual element in the modern information space

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. News genre as an individual element in the modern information space//Science online: International Scientific e-zine - 2019. - №1. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2019/1/novostnoj-zhanr-kak-otdelnyj-element-v-sovremennom-informatsionnom-prostranstve/

Annotation: This article tells about mass media development, focusing on television news on online media outlets. Relevance of this topic is caused by rethinking of the role of traditional types of journalism in the overall structure of the communicative process. With the rapid development of Internet technologies and increase in the territories coverage by Internet providers in Ukraine, number of Internet users is increasing accordingly. In todays information society, the main feature of which is globalization, journalism is one of the underlying factors. And as we move towards a modern culture, journalism has a new direction – online network media.

Специфіка діяльності телевізійної журналістики в залежності від територіальних чинників

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. Специфіка діяльності телевізійної журналістики в залежності від територіальних чинників//Science online: International Scientific e-zine - 2019. - №1. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2019/1/spetsifika-diyalnosti-televizijnoyi-zhurnalistiki-v-zalezhnosti-vid-teritorialnih-chinnikiv/

Annotation: (Українська) Наше століття випало на етап розквіту технологій в плані поширення новин не тільки в межах однієї країни, а й багатьох інших. Деякі міжнародні телекомпанії вже мають авторитет серед споживачів усієї планети, адже довели, що інформація – це продукт, не прив’язаний до однієї території. У статті розглядаються методи впливу на аудиторію та основні особливості діяльності американської, європейсько-острівної та європейсько-континентальної тележурналістики.

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