The actual problems of development of ecological marketing in Ukraine

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Annotation: The article considers the views of foreign and domestic scientists on ecological marketing, its types and perspective ways of development. Ecological marketing is considered from the point of view of promotion of products with ecological characteristics that are made of environmentally friendly materials and raw materials; Promotion of environmental technologies that have less harm to the environment; the promotion of environmental ideas, the creation of an ecologically oriented society and the provision of environmental protection high-priority ideas in society. The main directions of application of ecological marketing by Ukrainian enterprises are investigated. It was revealed that in the main, ecological marketing in Ukraine is represented by the release and promotion of healthy products of different ecological origin of raw materials for their manufacture. The main problems of environmental marketing in Ukraine are insufficient attention to ecological technologies and technologies of economical use of nature, as well as insufficient propaganda of the ecological way of life. The proposals on the promotion of environmental education and knowledge, which will require the revival of state environmental policy, as well as the introduction of economical use of nature in various fields, will require private-government cooperation in this area. The perspective directions of research on ecological marketing in Ukraine are considered, which include the study of the degree of environmental friendliness of various products and technologies and research in the field of green tourism development.

Bibliographic description of the article for the citation:

. The actual problems of development of ecological marketing in Ukraine//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/aktualnye-problemy-razvitiya-ekologicheskogo-marketinga-v-ukraine/

The article was published in: Science online No11 november 2018

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